Building on its reputation for customer service and accessibility, Standard Life Healthcare's website www.standardlifehealthcare.co.uk has come out top for best overall impression in an online mystery shopping survey. The company's Quote and Apply facility won top rating too, as did the Contact/Help information. The research, involving more than 600 consumers, was conducted by leading independent research specialists Nielsen Online in which mystery shoppers reviewed 16 websites offering similar private medical insurance services.
Roger Donald, Web Development & Communications Manager at Standard Life Healthcare, said: 'We put as much effort into making our website customer friendly as we do our face to face relationships and our dealings with intermediaries. It's vital that a website does exactly what the user wants it to - it's not about what we want to say, it's about what people want to find. We are particularly pleased that our Quote and Apply facility and our Contact and Help pages were so highly rated in Nielsen Online's research; they are ultimately what people want from a website - ease of finding information, being able to purchase a product and being able to contact people and get help without any fuss. Our web team works closely with everyone here to ensure our customer experience is the best we can deliver, and it's great news for them to receive this endorsement.'
Standard Life Healthcare has a long established reputation for online innovation. The company's pioneering approach to online policy servicing and its vibrant adviserzone are other useful online tools available to specialist intermediaries and financial advisers.
Advisers who want more information about Standard Life Healthcare's online tools should contact the intermediary team on 0845 602 3461.
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For further information please contact:
Paul Lynes: 01202 447379 or 07734 985592
Mandy Blanks: 01202 447278 or 07802 535977
